Taiwan’s declining brands

25 Nov

Taiwan has several tech companies which are well-known worldwide, but in recent times they haven’t been doing so well. HTC, Acer, and even D-Link have struggled, and in the case of the former, have dropped significantly. Taiwan’s Commonwealth magazine has a good article about the case of Acer, the world’s second-largest PC maker. Acer’s recent lack of success, covered in another Commonwealth feature, has become so dire that according to a Taiwan tech executive: “It’s over. The branding dream of Taiwan’s high-tech companies has come to an end.” I wouldn’t be so gloomy but I am also not surprised. Problems like lack of innovation, research, marketing, proper structure, and vision could all be found in Taiwan companies. While Taiwan companies may not become titans anymore like Acer, they can still prosper as smaller brands.


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