Acer and Asus’ middle-ground tablet problem

5 May

Two of Taiwan’s main tech brands Acer and Asus are in a quandary in the tablet wars, due to competing with mighty Samsung and Lenovo on one front, and with white-box brands on another front. This makes them firmly mid-level brands, which isn’t exactly a bad thing. These companies do come out with new products from time to time – netbooks, tablet with a detachable keyboard, and combo phone-tablets. However they don’t have the marketing muscle or desire as larger rivals like the aforementioned Samsung.


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